Then it seemed like the print world was losing impetus, and online was where things were happening. So I got a blog.
Now, in what I think might be a world first (please tell me if it isn’t!), a print magazine has devoted a page to reproducing my blog in print form. Gulf Life, the inflight magazine of Bahrain-based Gulf Air, published in London by Ink and distributed around the world, has a track record of innovation, in both design and content. They contacted me recently and said they were interested in “reversing the flow” of print to online, and wanted to launch a regular column showcasing blogs of Middle East interest in the magazine. Was I interested?
So now I blog about something, then a month later it appears on the blog page of a print magazine – and now here I am, blogging about it… Feels a bit, well, incestuous.
A really interesting development. It’s certainly a fantastic opportunity for me – thank you, Gulf Life – and an unusual way to monetize my blog. But it also raises an interesting side-question: what’s the difference between a blog and a column?