Brand Oman

I’m not much into branding – especially for countries – but even I quite like this logo, devised to promote Oman and unveiled late last year.

The beauty of it is that it doesn’t need any explanation: the swirls and shapes have an arabesque feel to them already, so even without the text you could guess that this was something to do with Arabia.

The curls and coils hint at the prow of a ship moving through the waves, evoking Oman’s maritime heritage. And they double up as wisps of smoke, evoking the importance of frankincense and perfumes in Omani culture.

Cleverest of all, those four coloured wisps spell out ‘Oman’ in Arabic: an ayn (‘o’) on the right, the twine at the bottom making a meem (‘m’), then a blue alif (‘a’) and a curly noon (‘n’) top left.

I could do without the blobby, excessively expanded English font – something a little more universal, and a little less contemporary metropolitan, might have been nice – but it’s a small quibble.

To my mind, this Omani logo is an unexpected success: atmospheric, interesting and attractive.

Rather like the country itself.

4 Comments

  1. Alex Photo

    Very original! 🙂

  2. Matthew Teller

    Thank you, both, for dropping by – good to hear from you!

    Sangeetha, your excellent blog raised another key issue – the notion that by producing this new logo, Oman (purportedly by royal command) may also be actively seeking a new national symbol to replace the khanjar, a traditional curved dagger worn at the waist by Omani men that features prominently on the national flag and many pictorial expressions of nationhood.

    Were this to be true, might it be part of an effort to dissociate Oman, as an Islamic country – and, by implication, Islam itself – from weapons and symbols of violence? If so, it is a bold and very welcome move.

  3. Jenny Woolf

    So often new logos are just a disaster, or boring, or something anyone could do. This is, as you say, a welcome exception!

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