A brilliant opinion piece in Abu Dhabi’s The National newspaper by one of my favourite Middle East commentators, Sultan Al Qassemi (who blogs at Felix Arabia), remarking on how the United Arab Emirates – despite its name – lacks a unified identity, either in corporate branding or in many of the practical aspects of government….
I’m not much into branding – especially for countries – but even I quite like this logo, devised to promote Oman and unveiled late last year. The beauty of it is that it doesn’t need any explanation: the swirls and shapes have an arabesque feel to them already, so even without the text you could…